What is Digital Advertising?

What Is Digital Advertising?

Selling Digital Ads

What is digital advertising? Selling Digital Ads

by Hank Zane

Digital advertising is the most cost effective form of advertising available! Here’s how it works: we use Facebook Ads to push your content to all platforms owned by Facebook, including Instagram and Messenger. Your ads will appear on desktop and mobile apps, targeted to your specifications. We can highlight by radius or zip code, target residents and tourists, or even drop pins across America for eCommerce needs. Every ad features a Call to Action button that can drive phone calls and web traffic, or even give directions for those in the area.

Why does my business need digital advertising?

You can spend several thousand dollars on a mailer campaign and reach several thousand people - but with digital advertising you can reach many more thousands of people for a fraction of the cost! Facebook Ads reach about 1,000 people for every 2.00 spent and with Call to Action on every ad, it’s easy for people to simply click the link for more information, to get directions or to go directly to your online store.

How does digital advertising work?

Digital advertising packages start at $299 per month but you can customize for your own needs!

What does a package include?

Strategy consultation - We will work with you to choose the right campaign and targeting strategy for your needs

Ad design - We will then design your ads, optimized for better algorithm performance. 

A/B testing - Next, we will test several different images / designs alongside each other for maximum performance!

Targeting - We will use your targeting strategy to reach your target market and beyond.

Monthly updates - We will change out your ad up to once per month, suited to your business schedule.

Analytics consultation - We will discuss performance metrics and what this means for your business!

Coming up next we will be discussing Social Media Management.

Stay tuned…

Note: writing sample of web copy only. Hank Zane does not offer Marketing packages.